Goop Selling a Candle That Smells Like You-Know-Where

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I think most people are very patient with Gwyneth Paltrow, who has taken her millions and millions of acting dollars and put them toward a good cause – telling poor people they don’t make enough money for her brand of health.

She’s gotten into some trouble over the years for products from her “lifestyle” line, Goop, including that jade egg that went up your hooha (spoiler alert: don’t do that) and $34/roll toilet paper. But now, she’s gone a little far for even the most tolerant of supporters.

candle from a new Goop line titled this smells like my vagina
Goop Product Line Promotional Picture

To promote her upcoming Netflix show, she’s bringing out a new candle. The scent name isn’t “Mystical Forests” or “Ember Waves,” or something dumb and unhelpful… it is This Smells Like My Vagina.

Yes, I’m serious.

About the Vagina Candle

The internet is loving this candle, and we can’t even blame them. Twitter is having a field day over the idea that Gwyneth Paltrow probably sat in a board meeting and talked about the scents of her vagina.

The scent notes for the candle are geranium, bergamot, cedar, and rose, and the description is “funny, gorgeous, sexy, and beautifully unexpected … to put us in a mind of fantasy, seduction, and a sophisticated warmth.” I’m very confused about how your ladybits are capable of cracking funny jokes, but you know. Maybe that jade egg really did do something.


Believe it or not, this is already sold out on Goop’s lifestyle website. Yeah, I’m serious – people are actually interested in buying this. While you can’t purchase right now and discover what her, uh, box might smell like, you can get on the waitlist.

Just be aware: it’s $75.

Yes, you read that right. The candle – which is only 10.5 oz – is $75.

Preparing for the Goop Netflix Special

This candle, along with several other promotional items, are all in preparation for Goop’s new Netflix special, which we learned about this month. Called The Goop Lab, it goes live on January 24, and will feature a lot of Goopy’s… let’s call it “science.”

There has been a huge backlash since the release of the trailer from health care professionals calling what Paltrow is pushing unregulated and dangerous, which seems extreme. But if you watch the trailers for The Goop Lab, it also seems like a big infomercial for her lifestyle line.

No one has actually seen a full episode, though; it’s possible (albeit unlikely) that it’s going to focus on Paltrow’s personal wellness journey, not the “science,” but that isn’t how the trailer skews so far.

Only another week, and we all get to experience the six-episode series.