“Hold my beer,” says Coor’s Light… They want to spread a little Valentine’s Day love, while celebrating cuffing season, by offering to pay up to $100 in reimbursement fees for anyone adopting a dog anywhere in the US until February 21.
A day after Kansas City Chiefs defensive lineman Derrick Nnadi celebrated his team’s Super Bowl victory by paying for all dog at a Kansas City shelter, the Coors Company is following in his inspirational footsteps. But Coor’s Light is one-upping the Super Bowl champ by paying for dog adoption fees anywhere across the nation.
Coors Light wants to see pups across America find their forever home. To help in this goal, the company will reimburse up to $100 in fees for 1,000 dog adoptions across the country for those adopting a dog anytime between now and February 21. You must be 21 years of age or older to receive a reimbursement from Coors Light.
By offering to pay for adoption fees, Coors Light is not only sending love to our furry friends, but also the company says they are making the gesture in celebration of both Valentine’s Day and “cuffing season.”
“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors Brewing Company, the parent company that makes Coor’s Light beer. “With almost half of Millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”
Okay, everyone knows Valentine’s Day is all about love – but for the uninitiated – what is “cuffing season?”
“Cuffing season” is a slang term that refers to the cold months of the year, fall and winter, (typically October-March), when the cold weather and prolonged indoor activity makes people begin to feel lonely. People who would normally prefer to be single or promiscuous decide to pair or “couple up,” at least until summer returns, anyway. This time frame is called “cuffing season” and comes from the idea of being tied down or “cuffed” to another person.
Eligible adoption participants will need to text “COORS4k9” and send a picture of their adoption receipt to 28130.
After the reimbursement request is reviewed, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees.
Full terms and conditions can be viewed at: https://www.promorules.com/PL013422.
Coor’s Light is made by The Molson Coors Brewing Company and was founded in 1873 by Adolph Coors and Jacob Schuelerand. Molson Coors is based out of Denver, Colorado.